Katy Perry for ghd Air Hairdryer Campaign 2012

The style chameleon reputation of Katy Perry convinced beauticians that she's the perfect diva to act out the role of the Little Mermaid in a gorgeous and new ad for ghd's latest revolutionary styling tool. Her dramatic makeovers and intriguing beauty updates turned the 27-year-old singer into a real trendsetter. The campaign immortalized by photographer David LaChapelle portrays Katy in a sparkling and fairy-tale scenario with a fab bridge and gloomy streetlights.

The Katy Perry ghd Air hairdryer campaign keeps amateur and professional hairdressers on their toes. This first-class hairdryer (RRP $199) distinguishes itself from the rest of styling tools by its power to guarantee quick and profound drying. As extra qualities, this hairdryer will also rule out the chance for frizz and deterioration. Coarse texture is a matter of the past if you invest in similar professionally-inspired hair sculpting tools. Perk up your do with volume and picture-perfect definition. Let Katy convince you of the first-rate quality of this hairdryer.

The Little Mermaid theme allows the pop diva to live out her wildest beauty fantasies. As she confessed, “I love it because I’m such a fan of the Disney movies. Ariel is such a big influence. It’s always fun to dress up once in your lifetime as a mermaid and have that fish fin tail. It was fun – I got to have purple hair which foreshadowed the real purple hair I had last fall. It’s as if Lisa Frank had done The Little Mermaid.”

The attention-grabbing campaign will definitely spread the news of the new 'ghd air' all over the world.

The ghd air will be available at the beginning of March 2012 at specialized ghd salons and online for RRP $199.

Image courtesy of ghd