Professional Hair Tips

The Little Mermaid look suits the extravagant style sense of the pop diva. Katy Perry's new ghd Air Hairdryer campaign is colorful and dreamy to mesmerize beauty kittens.

The style chameleon reputation of Katy Perry convinced beauticians that she's the perfect diva to act out the role of the Little Mermaid in a gorgeous and new ad for ghd's latest revolutionary styling tool. Her dramatic makeovers and intriguing beauty updates turned the 27-year-old singer into a real trendsetter. The campaign immortalized by photographer David LaChapelle portrays Katy in a sparkling and fairy-tale scenario with a fab bridge and gloomy streetlights.

The Katy Perry ghd Air hairdryer campaign keeps amateur and professional hairdressers on their toes. This first-class hairdryer (RRP $199) distinguishes itself from the rest of styling tools by its power to guarantee quick and profound drying. As extra qualities, this hairdryer will also rule out the chance for frizz and deterioration. Coarse texture is a matter of the past if you invest in similar professionally-inspired hair sculpting tools. Perk up your do with volume and picture-perfect definition. Let Katy convince you of the first-rate quality of this hairdryer.

Make sure you keep up with the latest trends when it comes to hair, fashion and beauty so you can always draw attention to your flawless, up-to-date look. Check out the following products that will revolutionize the hair industry in 2012!

The new season comes with new beauty must-haves that will surely become a favorite in 2012, so make sure you follow the latest trends with your beauty and style regimen as a true fashionista is never caught off guard when it comes to the latest trends. Hairstyles are known for their beautifying power and this is one of the reasons why professionals come up with innovative products and solutions.

We've put together the coolest hair must-haves, from hair coloring to hair styling, that will surely make a difference in your hair routine.

Add attitude and uniqueness to your looks trying some stylish messy hairstyle ideas that work great for both casual and formal occasions. Update your styling routine and get ready to have fun whether you choose a tousled, just rolled out of bed tresses or a playful, relaxed yet extremely chic chignon.

Styling your hair is easier than you'd think. Have fun playing around and see the different 'dos you can get while trying fresh, youthful yet uber-sexy tousled, rather unkempt looks. Forget sleek tresses and opt instead for stylish messy hairstyle ideas! Whether you choose a lovely ponytail or a chic chignon, the ethereal effect obtained really makes you stand out from the crowd.

On the catwalk an array of relaxed, toned down, festival-appropriate 'dos could be spotted. You can achieve the look too in an instant. Start by combing a volumizing mousse through wet hair, then blow-dry it upside down, using your fingers to rake through the strands (Givenchy, Isabel Marant). Add elegance and glam with a big, bold, backcombed style as the one seen at Mulberry. Create the body using a volume mousse all through the hair and then backcomb at the roots yet keeping enough hair back so you can smooth over the top.

You can also try cool loose, just rolled out of bed waves as the ones seen at Peter Som. Make small and chunky braids through hair before going to bed. Once you unplait them, apply some setting spray and a mist of salt spray. For a fresh feel, twist a face-framing section into a loose spiral across the forehead and pin it at the back of the head (Rodarte).

The impatience of having a fabulous new shade ASAP can sometimes make you take matters in your own hand and you can easily end up with a bad dye job. Try the following DYI fixes for the most common hair coloring disasters.

Gone are the days of opting for the safest hair styling options. Nowadays people are ready to take the risk of a beauty meltdown, only to see the visual impact of a new hair color on their look.

In the majority of cases, those who experiment with dramatic home coloring without the necessary dyeing skills and a high quality kit will only do more harm than good to their tresses. If you're one of those unfortunate adventurers who struggle with a hair tinting fiasco, read through these simple tips to fix hair coloring disasters.

Dull Color Disaster

Your new color can become dull and lifeless from product buildup. In order to save money and time with your hair care routine all you have to do is mix 1 part of apple cider vinegar with 5 parts water. Pour this lotion into a spray bottle and apply it on your locks evenly. Start massaging the treatment in your locks and finally wash the vinegar off with cold water. The result of this revitalizing remedy will be simply dazzling.