Choosing the Perfect Red Hair Color

Take inspiration from Ashlee Simpson's full-on crimson locks, which complement her edgy style.
A rich shade of wine is perfect for long lengths; ask for a deep red, all-over block color.

Finally, proving there's a red for everyone, Rihanna adds a splash of burgundy to her crop for a subtle take on this must-have shade - this shade works best with olive skin tones.
If going red means going darker, opt for a semi-permanent color to achieve a darker look.

Once you've got you new red, invest in a shampoo and conditioner designed to lock color into your hair - this will help your color retain its vibrancy for longer.
Red shades 'sit' on the hair so every time you wash it, the pigment in the color will fade slightly. That's why it's so important to use products to help slow this down.